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Full-Stack2018
ETB CRM Modernization
A multi-year project to rebuild the core CRM system for ETB, focusing on effectiveness and sales performance.
PROJECT SHOWCASE
The Problem
The old CRM was slow and unintuitive, leading to high training costs and low sales effectiveness.
Our Approach
Developed a modern MVC application integrated with MongoDB for flexible data storage. Focused on UX to reduce clicks and improve agent productivity.
Impact & Outcomes
Sales increased by 30%, staff training time was significantly reduced, and overall effectiveness improved by 50%.
What I Learned
Deep understanding of CRM workflows and how to integrate NoSQL databases into enterprise .NET applications.
Tech Stack
C# MVCMongoDBEnterpriseSales
Role
Senior Full-Stack Engineer
Date
2018
Interested in the tech?
I'm happy to discuss the architecture and trade-offs of this project.
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